Nissan LEAF : Say Hello To The New Car

Goal: Launch the Nissan LEAF - the first mass produced 100% electric car Role: Creative direction and design Partners: Critical Mass, Chiat LA, Studio Dialog Media: Web banners, website design, print, broadcast, CRM, online flash demonstrations, 3d animations and social media Awards: Effie Award in Automotive Category, Applied Arts Award, FWA SOTD, W3 Awards, Horizon Interactive Award - Gold Integrated Marketing, Horizon Interactive Award - Silver Promotional - Nissan LEAF Sexy Science Videos, OMMA Best Integrated Campaign, Webawards 2010 Automobile Standard of Excellence, Flashallstars.com SOTD, CSS awards SOTD, IAC Web Awards in 3 categories: - Best Automobile Online Campaign - Best Mobile Online Campaign - Best of Show Online Campaign