Goal: Breathe life into Chiat LA's beautiful print pieces using animation and storytelling. Extending the passive role of the animations we look for social acceptance inviting people to share their data and map against their community inside these animations on Facebook connect and Nissanusa.com. Role: Ideation, storyboarding and creative direction Media: Social media relevance - Facebook, rich media banners, website, iAds Awards:
Horizon Interactive Award - Silver Promotional - Nissan LEAF Sexy Science Videos
Nissan LEAF Print
Chiat/TBWA LA