GM - May The Best Car Win


Goal: Compare GM's four brands directly against foreign competitors, focusing on quality, performance, fuel economy and design. "May The Best Car Win". Re-design the competitive comparaison page to be more consumer persuasive.      Role: Creative direction and design      Media: Web banners, website design, print, broadcast, radio, OOH, CRM, online flash demonstrations, paid search, brochures, rich media game, retail initiatives, and dealer posters





GM MSN Homepage Takeover
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GM Broadcast
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Campaign Overview.
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TV Spots.



GM Social
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EA Games.
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CTS-V Challenge. See more



GM Print