American Express OPEN - The Plum Card Pre-Roll
Goal: Highlight The Plum Card's easy and convenient dual savings benefits using a rational and motivating message Role: Creative Director with a team of 2, messaging concept, storyboard and animation supervision, music production and voice-over direction Media: Web banners, 30sec and 15sec pre-roll Team: Dave Bourla - CW, Zak Kubert - AD
30-second version
15-second version
15-second version